The Brand

Inspired by endless summers, serene beaches and the eternally carefree vibes of the world’s sunniest state, South Cali sunnies are the ultimate style accessory.  

Born in 2013 under the invigorating heat of the San Diego sun, South Cali sunnies draw their inspiration from iconic Californian cities and the lifestyle they represent. Whether you want to lose yourself in our dreamy blue ocean lenses, or give a hint of attitude to your outfit with our gold shadowed aviators, your South Cali sunnies will set trends and turn heads.

Designed in unisex styles right here in Australia and to the highest possible quality standard, all South Cali sunnies are polarised and UV-400 rated, so you’ll look great and be protected from the elements. 

Offered direct-to-market so you can always afford to stay on trend, South Cali sunnies are sophisticated, simple, yet effortlessly stylish.